Differential Differentiation

It has been three weeks since I have been selected as one of the core committee members of Pragati, B-fest of Amrita School of Business. The  campaign has kick started and it’s still hectic and no sleep for the wicked has become my  new destiny tag.
But now finally, the corporate brochure is ready and the sponsor hunters have been released. The process had been long and slow. Maybe it was due to our inexperience and we blundered a lot at the beginning. 
Thankfully the seniors were ready to step in and remind us that we were loosing time. We have been bogged by issues of conflicts of ideas and thoughts. And the foremost being the issues of having a B-fest in the shadow of the last Pragati fest which was also conducted on this year on 23rd and 24th of January 2016.
So the question is how we will differentiate the last B-Fest from the current fest. We have a new theme going on, digital compared to the last years business in green.  I hope things will turn out well.
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